Course At A Glance
Length: 5 weeks of study
Effort: 2-3 hours/week
Subject: Ethical Social Media
Institution: University of Sydney and Coursera
Certificate Available: Yes
Session: Course Starts on September 18, 2016
University of Sydney is one of the world’s leading comprehensive research and teaching universities, consistently ranked in the top 1 percent of universities in the world. In 2015, we were ranked 45 in the QS World University Rankings, and 100 percent of our research was rated at above, or well above, world standard in the Excellence in Research for Australia report
About This Course
Social media connects us across space and time, allowing us to find like-minded communities and participate creatively in public life as never before. We may often use social media without thinking much about the possible consequences. But there is a shadow side associated with social media use, which takes the form of hate speech, increased surveillance, lack of anonymity and questionable use of our data. What do we need to know to use social media spaces effectively, in a way that is safe and productive for all?
This course is suitable for those with an interest in media and communications, social or cultural studies; as well as current or budding social media strategists and community managers, or anyone who wants a more nuanced understanding of their social media use.
This course will guide you into a deeper exploration of online identity, social media communities and their users. You will examine the ways that social media is being used by public institutions such as government to build participation and conversation with audiences. You will encounter the most common ethical debates in social media.
You will also have the opportunity to build your practical skills by developing your professional social media profile, defining your audience, building your social media influence and understanding how to interpret data analytics to “listen” and communicate well.
Dr Jonathon Hutchinson, Lecturer in Online Communication and Media
Department of Media and Communications
How To Join This Course
- Go to the course website link
- Create a Coursera account to SignUp
- Choose “Register Now” to get started.